Easy Park provides a seamless parking solution for the city of Vancouver. This design project is from the web & graphic design agency, Graphically Speaking. The project aimed to highlight the convenience of their parking solutions in Vancouver. For the app's billboard and postcard designs, the vibrant visuals and concise messaging showcase the user-friendly Easy Park app, making it clear that utilizing the app makes it effortless to locate the nearest available parking lot. The imagery behind the FlexPass revolves around the concept of acquiring a reloadable card, which grants the holder cash-free parking privileges while also saving money. Through strategic placement and compelling design, this billboard not only captures attention but also effectively communicates the brand's promise of convenient and smooth parking experiences.