IOIO+ Brand Identity

IOIO+ is a trendy coloured contact lens boutique. The logo employs a wordmark to represent its visual identity. The design conveys the premium essence of its brand image by utilizing the letter 'O' to showcase that the eye icon represents inclusivity and completeness, while the gold circles evoke a sense of transformation. The modern sans-serif typography adds a contemporary touch, appealing to a diverse customer base.